Bulldog 360’s is a data and direct mail powerhouse established since 2013. Our Debt Settlement Prospects Database (DSPDB) is a proprietary database of summarized credit, demographic, public record, utility payment, transactional, and internet lead data. We work with major compilers and pool over 24 different sources. With over 60 years of combined experience in the debt settlement industry, we have a firmly established foothold in the space. This experience has created a positive feedback loop so that mailing campaigns we conduct for our clients are all optimized with valuable, real-world response and conversion learnings we’ve gained historically. Our data intelligence capabilities have been fine-tuned and iterated on for over 15 years—which means we’re able to hone in on the ideal debt settlement prospect profile for each client’s campaign.

How We Build It

All of our data sources are compiled once a month on our DSPDB. We work closely with our modeling and analytics partners to build statistical algorithms based on clients’ direct mail responder and conversion information. The modeling identifies “look-alike” candidates—people that match the Ideal Candidate based on intelligent learnings from our database, such as summarized credit data, credit scores, credit card debt, delinquent accounts, age, home value, etc. Only the best prospects identified from this process are then made available to our clients.

Proprietary Dashboard + Reporting

Our clients have complete transparency on all campaigns we conduct from beginning to end, along with full reporting at their fingertips. Bulldog 360’s proprietary dashboard allows clients to track their campaigns in minute detail, with a user-friendly interface, easy-to-understand graphs for at-a-glance insights, common sense segments, and plenty of options for customization and filters.